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Published in 2020 at "Journal of Marketing for Higher Education"
DOI: 10.1080/08841241.2020.1757557
Abstract: ABSTRACT Changing factors in the higher education context such as expansion and increased marketization have sparked interest in how universities can co-create and partner with students. However, while numerous articles discuss the importance or benefits…
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Keywords:
closing loop;
designing students;
loop designing;
higher education ... See more keywords