The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money
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DOI: 10.1016/j.jretai.2019.08.002
Abstract: Abstract The present research investigates how differences in payment mechanisms, and between cash and e-payments, in particular, influence sellers’ pricing behavior. Extant finance literature predicts that cash payments prompt price discounts, yet the present research… read more here.
Keywords: payment mechanisms; mental imagery; desire money;