Desire To Be a Social Media Influencer: Desire for Fame, Materialism, Perceived Deprivation and Preference for Immediate Gratification as Potential Determinants
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DOI: 10.1177/09760911221113449
Abstract: Many young people have aspired to become social media influencers (SMIs) in today’s social media proliferated world. However, there has been little scientific literature about this widespread aspiration. This study introduces a robust and straightforward… read more here.
Keywords: desire; social media; desire smi; gratification ... See more keywords