To Whom Does Destination Anthropomorphism Appeal? Power and Perceived Control
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DOI: 10.1177/00472875221095215
Abstract: Anthropomorphism refers to the assignment of human-like traits and characteristics to non-human objects. In the tourism sector, destinations can be anthropomorphized. In this investigation, we explore potential travelers’ power as a factor that predicts to… read more here.
Keywords: destination anthropomorphism; anthropomorphism; power; perceived control ... See more keywords