A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Modelling in Management"
DOI: 10.1108/jm2-05-2015-0029
Abstract: Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based… read more here.
Keywords: tourism; brand selection; destination brand; destination ... See more keywords
Exploring destination brand disengagement in a top-down policy context
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Place Management and Development"
DOI: 10.1108/jpmd-06-2019-0040
Abstract: This paper aims to analyze the case of Cartagena, Colombia, as a case of a failed destination branding. It also broadens the findings by connecting them to the extant literature about place branding, thus making… read more here.
Keywords: destination; destination brand; context; paper ... See more keywords
Generating destination brand awareness and image through the firm's social media
Sign Up to like & getrecommendations! Published in 2022 at "Kybernetes"
DOI: 10.1108/k-09-2021-0931
Abstract: PurposeThe role of social media in the tourism industry growth cannot be ignored, because today the internet and social media platforms are one of the most popular information channels used by potential tourists and have… read more here.
Keywords: destination brand; social media; brand awareness; destination ... See more keywords
Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam
Sign Up to like & getrecommendations! Published in 2019 at "Tourism Review"
DOI: 10.1108/tr-08-2017-0130
Abstract: Purpose This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from… read more here.
Keywords: tourism; destination; brand; brand equity ... See more keywords
Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Travel Research"
DOI: 10.1177/0047287517729760
Abstract: Place attachment has become a popular concept in tourism and environmental psychology. However, little research has explored its role in predicting place-related behaviors, compared to alternative place-related constructs such as place satisfaction. This article clarifies… read more here.
Keywords: destination brand; place attachment; place satisfaction; brand building ... See more keywords
Extension and Validation of A Novel Destination Brand Equity Model
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Travel Research"
DOI: 10.1177/00472875221125668
Abstract: This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United… read more here.
Keywords: destination brand; brand equity; destination; model ... See more keywords
USING NON-MEGA EVENTS FOR DESTINATION BRANDING: A STAKEHOLDER PERSPECTIVE
Sign Up to like & getrecommendations! Published in 2019 at "GeoJournal of Tourism and Geosites"
DOI: 10.30892/gtg.24120-357
Abstract: Stakeholders of destinations play an important role in the development and function of destination brands. They have increasingly recognised the importance of sport for the development of destination brands. However, challenges in stakeholder coordination and… read more here.
Keywords: sport; mega events; destination; non mega ... See more keywords
Self-congruity, Destination Brand And The Use Of Social Media
Sign Up to like & getrecommendations! Published in 2020 at "Tourism Analysis"
DOI: 10.3727/108354220x15758301241945
Abstract: The present research examines the connection of self-congruity and destination brand with tourists’ use of social media. The study focuses on USA tourists who visit Colombia (South America). Structural Equation Modeling (SEM) was used to… read more here.
Keywords: self congruity; destination; social media; destination brand ... See more keywords