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Published in 2025 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667251398013
Abstract: Real-scene travel live streaming (TLS) has increasingly become an effective tool for fostering social connection and stimulating destination desire, particularly appealing to individuals with compensatory social needs. By enabling real-time interaction between viewers and streamers,…
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Keywords:
destination desire;
travel live;
live streaming;
psychology ... See more keywords