Collaborative destination marketing and PWYW
Sign Up to like & getrecommendations! Published in 2017 at "Annals of Tourism Research"
DOI: 10.1016/j.annals.2017.09.001
Abstract: Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are fairly recent. These pricing approaches allow sellers and customers to collaborate in the price setting process (Amor, 2000; Shapiro & Zillante, 2009). PWYW, in… read more here.
Keywords: pwyw; price; marketing pwyw; collaborative destination ... See more keywords
A multi-stakeholder market oriented approach to destination marketing
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.03.003
Abstract: Abstract In this conceptual paper, the market-orientation construct is considered in the context of destination marketing. Based on a review of the contemporary theoretical perspectives regarding the scope of marketing thought, this paper asserts that… read more here.
Keywords: stakeholder; market; marketing; market orientation ... See more keywords
Tourism destination marketing and information technology in Ghana
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2017.04.007
Abstract: Abstract A research model was developed to investigate the relationships between intention to visit and tourists’ satisfaction as a source of mediation for travelers through information search and e-word of mouth. A judgmental sampling technique… read more here.
Keywords: information; intention visit; marketing; technology ... See more keywords
Destination marketing: The use of technology since the millennium
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2017.04.008
Abstract: Abstract This editorial presents an overview of studies contained in this special issue. Recognising that destination management and marketing remains a key field of academic study and as an issue of importance to the tourism… read more here.
Keywords: destination; marketing use; marketing; technology since ... See more keywords
Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1464498
Abstract: Abstract Storytelling has become an integral part of communication strategies in the tourism industry in order to promote and differentiate destination brands online. Despite increasing investments in destination branding since the 1990s, few studies have… read more here.
Keywords: marketing; storytelling context; context destination; destination marketing ... See more keywords
Segmenting visitors’ motivation, price perceptions, willingness to pay and price sensitivity in a collaborative destination marketing effort
Sign Up to like & getrecommendations! Published in 2019 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2019.1662380
Abstract: ABSTRACT While several studies segment the motives of travellers, the relationship between these segments, and the travellers’ price perceptions, their willingness to pay (WTP), and price sensitivity remains scantly researched. Applying a neural gas algorithm… read more here.
Keywords: price perceptions; destination; pay; price ... See more keywords
Destination Marketing: Optimizing Resource Allocation Using Modern Portfolio Theory
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Travel Research"
DOI: 10.1177/00472875211025099
Abstract: Despite the significant contribution that tourism generates for national economic health, the tourism industry is challenged by seasonal and periodic volatility in arrivals. This volatility causes inefficiencies in the allocation of a destination’s resources. Policy… read more here.
Keywords: tourism; portfolio; marketing; allocation ... See more keywords
Creating effective visuals for destination marketing videos: Scenery vs people
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667221081147
Abstract: By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented an… read more here.
Keywords: scenery; marketing; behavioural intention; destination marketing ... See more keywords
Sustainable Destination Marketing Ecosystem through Smartphone-Based Social Media: The Consumers’ Acceptance Perspective
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su13042308
Abstract: The growth of technological revolutions and the subsequent acceptance of smart devices has increased the influence of sustainable marketing activities in the tourism industry. Due to the explosion of mobile technologies (e.g., smartphones, tablets) and… read more here.
Keywords: based social; marketing; social media; smartphone based ... See more keywords