Destination as Product Placement: An Advertising Strategy to Impact Beliefs and Behavioral Intentions
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DOI: 10.1080/08961530.2019.1662355
Abstract: Abstract This study identified the effect of destination placement (present vs. absent) on consumers’ responses to the place and branded product and the subsequent effect on consumers’ intention to visit the destination and purchase the… read more here.
Keywords: destination; destination product; product; advertising ... See more keywords