Strategic Thinking -E-Detailing for the Pharmaceutical Industry-A Case Study
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DOI: 10.5958/0974-360x.2018.00234.2
Abstract: Digital evolution in the 21st century has primarily made significant transformation in the society, culture and lives of the people. As stated in the business line report, “India has the world’s largest youth population and… read more here.
Keywords: thinking detailing; strategic thinking; pharmaceutical industry; case study ... See more keywords