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Published in 2020 at "International journal of healthcare management"
DOI: 10.1080/20479700.2020.1859757
Abstract: The pharmaceutical firms’ detailing and sampling effort of a new drug play an essential role for the success of the new drug launch. Their sales reps want to meet the physicians to introduce their ...
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Keywords:
sales rep;
meet sales;
detailing sampling;
physician interest ... See more keywords