The determinants of approval of online consumer revenge
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DOI: 10.1016/j.jbusres.2018.03.024
Abstract: Abstract Because of its audience and ease of use, the Internet is a particularly powerful tool for spreading the vindictive messages of highly unsatisfied customers who wish to harm companies' reputations. This article aims to… read more here.
Keywords: message; determinants approval; online consumer; approval online ... See more keywords