Modeling the determinants of consumers' attitudes toward online group buying: do risks and trusts matters?
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.02.002
Abstract: Abstract The aim of this research is to investigate the determinants of consumers' attitude towards online group buying (OGB). Furthermore, this study compares male and female shoppers based on their purchasing behavior in OGB. Partial… read more here.
Keywords: online group; modeling determinants; group; determinants consumers ... See more keywords
Determinants of consumers’ participation in the sharing economy
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DOI: 10.1108/ijchm-11-2017-0731
Abstract: Purpose Consumers’ intentions to participate in the sharing economy have received much attention from researchers in recent times. However, little attention has been paid to consumers’ actual participation in the sharing economy. The purpose of… read more here.
Keywords: methodology; economy; participation sharing; determinants consumers ... See more keywords
Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective
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DOI: 10.3390/su12072790
Abstract: There is a great deal of interest concerning how e-commerce in China can be developed in sustainable ways. Answering this question requires not only the strategic management at the aggregate level, but also developing a… read more here.
Keywords: emotion; shopping carnival; china; determinants consumers ... See more keywords