Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach
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DOI: 10.1002/bse.4186
Abstract: In the era of rapid technological advancement, generative artificial intelligence (AI) has emerged as a transformative force in various sectors, including environmental sustainability. This research investigates the factors and consequences of using generative AI to… read more here.
Keywords: least squares; determinants generative; green purchasing; artificial neural ... See more keywords