Sign Up to like & get
recommendations!
1
Published in 2017 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2017.12.015
Abstract: As a modern alternative to cash, check or credit cards, the interest in mobile payments is growing in our society, from consumers to merchants. The present study develops a new research model used for the…
read more here.
Keywords:
determinants mobile;
predicting determinants;
payment;
mobile payment ... See more keywords
Sign Up to like & get
recommendations!
1
Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1729312
Abstract: Abstract In recent years, the banking sector has undergone major changes in the way it serves its customers. Banks have found that customer loyalty is fundamental to strengthening their strategies. The objective of this paper…
read more here.
Keywords:
users loyalty;
banking users;
mobile banking;
determinants mobile ... See more keywords