Effects of employee development and marketing capacity on competitive advantages: The mediating role of product innovation
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DOI: 10.5267/j.msl.2020.5.006
Abstract: Article history: Received: March 3, 2020 Received in revised format: March 25 2020 Accepted: May 5, 2020 Available online: May 6, 2020 This research aims at examining the mediating of product innovation on the relationship… read more here.
Keywords: marketing capacity; employee development; product; development marketing ... See more keywords