Scale Development Procedures in the Context of Online Consumers: Key Recommendations
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DOI: 10.1177/22785337221148847
Abstract: Scales are developed with rigorous theoretical and statistical procedures, and they play a paramount role in the predictions of the outcome of constructs. However, it was found in the extant literature that the development of… read more here.
Keywords: scale development; development; online consumers; procedures context ... See more keywords