Routine contraction in good times: An example of a typical prototype development routine
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DOI: 10.1016/j.jbusres.2016.08.025
Abstract: The general wisdom in the routine literature is that routine contraction happens as a response to adverse situation. This study examines routine contraction even during non-adverse situations. Here, routine contraction is operationalized as the shrinkage… read more here.
Keywords: development routine; prototype development; contraction; routine contraction ... See more keywords