An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China
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DOI: 10.1016/j.pubrev.2019.101813
Abstract: Abstract Global corporations publicize on social networking sites (SNSs) to foster dialogic communication with publics as a form of building relationships. Yet the link between the content and style of the corporation communication from different… read more here.
Keywords: content style; style; dialogic communication; communication ... See more keywords
When crowdsourcing in CSR leads to dialogic communication: The effects of trust and distrust
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DOI: 10.1016/j.pubrev.2019.101867
Abstract: Abstract In this study, we explore the relationship between corporate social responsibility (CSR) crowdsourcing on dialogic communication considering trust/distrust as a moderator, as well as the role of dialogic communication in causing positive CSR and… read more here.
Keywords: csr leads; dialogic communication; trust distrust; communication ... See more keywords