Examining Government Dialogic Orientation in Social Media Strategies, Outcomes, and Perceived Effectiveness:A Mixed-Methods Approach
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DOI: 10.1080/1553118x.2020.1749634
Abstract: ABSTRACT Despite the growing list of literature on governmental social media use, little is known about how different social media message strategies facilitate different types of engagement outcomes (i.e., likes, shares, or comments) and the… read more here.
Keywords: social media; communication; perceived effectiveness; dialogic orientation ... See more keywords