Message Design Choices Don't Make Much Difference to Persuasiveness and Can't Be Counted On—Not Even When Moderating Conditions Are Specified
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DOI: 10.3389/fpsyg.2021.664160
Abstract: Persuaders face many message design choices: narrative or non-narrative format, gain-framed or loss-framed appeals, one-sided or two-sided messages, and so on. But a review of 1,149 studies of 30 such message variations reveals that, although… read more here.
Keywords: message design; design choices; message; difference persuasiveness ... See more keywords