You eat “like a girl”: gender differences in content and effects of food advertising depicting sports
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DOI: 10.1080/10454446.2018.1524807
Abstract: ABSTRACT Research to date is just beginning to examine the nature and impact of portrayals of physical activity on children’s attitudes in the marketing literature. The following two-part study therefore examines gender differences in the… read more here.
Keywords: food advertising; gender differences; content effects; differences content ... See more keywords