Online users’ donation behavior to medical crowdfunding projects: Mediating analysis of social presence and perceived differences in trust
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DOI: 10.3389/fpsyg.2022.1008494
Abstract: Perceived trust is a key factor affecting the behavior to donate online. In order to further explore the factors and influencing mechanisms that affect the success of medical crowdfunding projects, this paper, combined with the… read more here.
Keywords: medical crowdfunding; social presence; presence; differences trust ... See more keywords