Does one design fit them all? Study of drivers of co-creation interest along different consumer segments
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DOI: 10.1080/0965254x.2018.1464051
Abstract: Abstract Co-creation with consumers is increasingly attracting the interest of companies, as a rich source of innovation and value generation. However, the triggers of consumer’s interest toward co-creation and how they change among different consumer… read more here.
Keywords: product; creation; interest; consumer segments ... See more keywords