Loud in the Crowd: Differentiated CSR as a Source of Competitive Advantage
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DOI: 10.1002/csr.70292
Abstract: We join the scholarly conversation on firms pursuing differentiated versus generic corporate social responsibility (CSR) to achieve competitive advantage (Nardi et al. 2022; Zhang et al. 2020). Building on distinctive competence logic, we theorize that firms can… read more here.
Keywords: differentiated csr; loud crowd; competitive advantage; corporate social ... See more keywords