Institution strategy in transnational higher education: late entrants in mature markets – the case of international branch campuses in the United Arab Emirates
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DOI: 10.1080/03075079.2019.1649386
Abstract: ABSTRACT Late entry into a market is an institution strategy that has been little researched in the context of higher education. The purpose of this research was to identify and analyse the different positioning and… read more here.
Keywords: education; differentiation strategies; higher education; institution strategy ... See more keywords
Moderating effect of hotel markets on differentiation strategies and performance
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DOI: 10.1080/13032917.2018.1428903
Abstract: Abstract This study examines the impact of differentiating strategies on hotel performance and the moderating effect hotel markets of the U.S. and China on the relationship between differentiation strategies and performance. Strategies for promoting brand… read more here.
Keywords: differentiation strategies; moderating effect; effect hotel; performance ... See more keywords
Differentiation strategies for the wine and nursery sector: empirical evidence from an Italy region
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DOI: 10.1186/s40100-017-0091-z
Abstract: The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involved in searching for biodiversity, influence and are influenced by the dyadic buyer–supplier relationship. In particular, the study… read more here.
Keywords: wine nursery; nursery sector; differentiation strategies; strategies wine ... See more keywords
The Impact of Differentiation Strategies on the Women Fashion-Clothing’ Performance
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DOI: 10.31014/aior.1992.01.04.35
Abstract: Companies need innovation and initiative to win the competition, and to do this, they adopt differentiation strategies through customer satisfaction to survive in the market. The research studies the impact of differentiation strategies, including product… read more here.
Keywords: fashion clothing; differentiation; performance; differentiation strategies ... See more keywords