Digital advertising: present and future prospects
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DOI: 10.1080/02650487.2019.1642015
Abstract: Abstract New digital technologies have dramatically changed the way firms communicate and interact with consumers via digital media. In this digital era, what does the future of advertising look like? How can scholars enhance research… read more here.
Keywords: future prospects; digital advertising; advertising; advertising present ... See more keywords
Examining digital advertising using an affect transfer hypothesis
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DOI: 10.1108/jrim-07-2017-0053
Abstract: This paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The paper also offers future research suggestions.,A quantitative approach is used in… read more here.
Keywords: advertising using; research; affect transfer; digital advertising ... See more keywords
Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field
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DOI: 10.1177/0022242920970133
Abstract: The Competition and Markets Authority (CMA) is the United Kingdom’s primary competition and consumer authority. It is an independent, nonministerial government department responsible for carrying out investigations into mergers, markets, and regulated industries as well… read more here.
Keywords: united kingdom; digital advertising; advertising; competition ... See more keywords
Digital Advertising Expenditures in the 2016 Presidential Election
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DOI: 10.1177/0894439317726751
Abstract: Using 2012 and 2016 candidate disbursements and independent expenditures filing data collected by the Federal Election Commission, this study compares how much money both the presidential campaigns and outside groups spent on digital relative to… read more here.
Keywords: digital advertising; advertising expenditures; 2016 presidential; presidential election ... See more keywords