Business-to-business referral as digital coopetition strategy
Sign Up to like & getrecommendations! Published in 2020 at "European Journal of Marketing"
DOI: 10.1108/ejm-01-2019-0011
Abstract: Based on theories related to coopetition, the purpose of this paper is to examine the patterns of business-to-business digital referrals inscribed in businesses’ digital content.,A complete industry-wise digital data set is formed by extracting digital… read more here.
Keywords: business; strategy; digital coopetition; digital referrals ... See more keywords