Branding in the era of digital (dis)intermediation
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2019.01.005
Abstract: Abstract Marketing academics are keenly aware of the seismic shifts in today's marketing environment caused by digital (dis)intermediation. In this article, we discuss four types of digital (dis)intermediation, and how they affect branding activities of… read more here.
Keywords: intermediation; marketing; rise; digital dis ... See more keywords
Diasporic cosmopolitanism and digital (dis)connectivity among Turkish women in Rome
Sign Up to like & getrecommendations! Published in 2024 at "Media and Communication"
DOI: 10.17645/mac.8767
Abstract: This study delves into the relationship between the digital practices of diasporic disconnection and segmented connectivity performed by Turkish women in Rome and their articulation of a 'diasporic' cosmopolitan identity. It initiates its exploration by… read more here.
Keywords: digital dis; diasporic cosmopolitanism; women rome; connectivity ... See more keywords