Branding in the era of digital (dis)intermediation
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DOI: 10.1016/j.ijresmar.2019.01.005
Abstract: Abstract Marketing academics are keenly aware of the seismic shifts in today's marketing environment caused by digital (dis)intermediation. In this article, we discuss four types of digital (dis)intermediation, and how they affect branding activities of… read more here.
Keywords: intermediation; marketing; rise; digital dis ... See more keywords