Digital marketing strategies, online reviews and hotel performance
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DOI: 10.1016/j.ijhm.2018.01.003
Abstract: Abstract We investigate to what extent digital marketing strategies (such as having a digital marketing plan, responsiveness to guest reviews, and monitoring and tracking online review information) influence hotel room occupancy and RevPar directly, and… read more here.
Keywords: online reviews; hotel performance; marketing strategies; marketing ... See more keywords
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2021.09.005
Abstract: Abstract Digital marketing communication, that is, communication through digital or electronic media among businesses and consumers, is growing rapidly, especially during the COVID-19 era. We propose a framework for analyzing digital marketing communication along four… read more here.
Keywords: extant research; digital marketing; marketing; marketing communication ... See more keywords
A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2017.1365991
Abstract: ABSTRACT The effect of digital marketing communication on product categories like books, music, fashion accessories, clothing, banking and online gaming etc. has been well researched by the researchers; but automobile industry despite being one of… read more here.
Keywords: communication; study; digital marketing; marketing communication ... See more keywords
Guthali – challenges in marketing Indian handicrafts and handloom
Sign Up to like & getrecommendations! Published in 2022 at "Emerald Emerging Markets Case Studies"
DOI: 10.1108/eemcs-09-2021-0298
Abstract: Learning outcomes After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand… read more here.
Keywords: marketing; indian handicrafts; digital marketing; case ... See more keywords
Marketing organic products: challenges and opportunities for a sustainable living
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DOI: 10.1108/eemcs-09-2022-0321
Abstract: Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest… read more here.
Keywords: marketing; digital marketing; marketing organic; case ... See more keywords
Digital marketing of formula and baby food negatively influences breast feeding and complementary feeding: a cross-sectional study and video recording of parental exposure in Mexico
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DOI: 10.1136/bmjgh-2022-009904
Abstract: Background There is little evidence of the association between digital marketing of formula and baby food and infant and young child feeding (IYCF) practices. Objective Assess parents’ exposure to digital marketing of formula and baby… read more here.
Keywords: marketing; digital marketing; formula baby; formula ... See more keywords
The Role of Machine Learning in Digital Marketing
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DOI: 10.1177/21582440211050394
Abstract: Artificial Intelligence has been under researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes from the… read more here.
Keywords: machine learning; digital marketing; marketing; role machine ... See more keywords
Digital marketing: the opportunity and the imperative
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Public Sector Performance Management"
DOI: 10.1504/ijpspm.2020.10028307
Abstract: This paper explores how marketing, as a discipline, has transformed in the last decade due to the disruption of digital technology. The new landscape is still unfamiliar to many. And yet, it offers distinct opportunities… read more here.
Keywords: marketing opportunity; paper; new marketing; digital marketing ... See more keywords
Digital Marketing in the Business Environment
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DOI: 10.32985/ijeces.8.2.4
Abstract: Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like… read more here.
Keywords: marketing; marketing business; business environment; digital marketing ... See more keywords
The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic
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DOI: 10.3389/fpubh.2022.969523
Abstract: COPYRIGHT © 2022 Pasaribu, Novitasari, Goestjahjanti and Hendratono. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted,… read more here.
Keywords: health; impact challenges; health care; digital marketing ... See more keywords
Evaluation of Digital Marketing Technologies with Fuzzy Linguistic MCDM Methods
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DOI: 10.3390/axioms11050230
Abstract: Technology is becoming the tool that changes how people live every day, and the marketing strategies of businesses are also gradually shifting to the industry 4.0 mindset of constant growth and development. Digital marketing has… read more here.
Keywords: evaluation; marketing; mcdm; digital marketing ... See more keywords