Sign Up to like & get
recommendations!
0
Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.06.016
Abstract: Abstract Service firms are now interacting with customers through a multitude of channels or touchpoints. This progression into the digital realm is leading to an explosion of data, and warranting advanced analytic methods to manage…
read more here.
Keywords:
service systems;
dynamic service;
digital marketplace;
service ... See more keywords