Digital mediation in business-to-business marketing: A bibliometric analysis
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DOI: 10.1016/j.indmarman.2019.10.002
Abstract: Abstract Digital mediation in business-to-business marketing is becoming increasingly important to firms, due to customer needs and evolving technological environments. The extensive research in this area for the past twenty years has created a need… read more here.
Keywords: business marketing; research; business; business business ... See more keywords
Becoming an Online Wine Taster: An Ethnographic Study on the Digital Mediation of Taste
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DOI: 10.1145/3579459
Abstract: There has been a growing interest in taste research in the HCI and CSCW communities. However, the focus is more on stimulating the senses, while the socio-cultural aspects have received less attention. However, individual taste… read more here.
Keywords: online wine; taste; digital mediation; mediation taste ... See more keywords