Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2016.1258004
Abstract: Abstract Digital technologies have dramatically changed the organisation and marketing environments. Whether this presents an opportunity or a challenge for small and medium organisations depends on how these organisations approach it, strategically. Specifically, organisations that… read more here.
Keywords: digital orientation; conceptualising digital; performance; digital economy ... See more keywords
Successful Management of IT Projects in Healthcare Institutions after COVID-19: Role of Digital Orientation and Innovation Adaption
Sign Up to like & getrecommendations! Published in 2022 at "Healthcare"
DOI: 10.3390/healthcare10102005
Abstract: This research aims to examine specific issues that how healthcare institutions successfully manage IT projects after the deadly disease of COVID-19. The world’s healthcare institute changed its traditional way of treatment to IT-based equipment after… read more here.
Keywords: successful management; innovation adaption; digital orientation;