Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.12.008
Abstract: Abstract Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the… read more here.
Keywords: digital signage; overall store; store satisfaction; store ... See more keywords
Happy grocery shopper: The creation of positive emotions through affective digital signage content
Sign Up to like & getrecommendations! Published in 2017 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2016.09.031
Abstract: Recent research has identified digital signage (DS) as a promising element for creating atmospheric value. However, extant studies have explored shoppers' reactions to DS showing advertising content in hedonic shopping environments. Considering the potential of… read more here.
Keywords: grocery shopper; content; happy grocery; positive emotions ... See more keywords
An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Advertising"
DOI: 10.1080/02650487.2017.1401509
Abstract: ABSTRACT This paper investigates the antecedent factors of consumers’ perceived values and attitudes towards digital signage advertising in a structural model. The results of this study revealed that four key antecedents (i.e. informativeness, involvement, entertainment… read more here.
Keywords: signage advertising; attitudes towards; advertising; digital signage ... See more keywords
Exploring the factors influencing consumers' engagement with AI digital signage in retailing: evidence from Taiwan
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Enterprise Information Management"
DOI: 10.1108/jeim-05-2024-0246
Abstract: This study aims to explore how AI digital signage functions as an experiential interface in retail settings. Drawing from Schmitt's experiential marketing framework, AI digital signage is examined as a touchpoint that delivers sensory (SENSE),… read more here.
Keywords: experience; consumer; signage retailing; factors influencing ... See more keywords
EXPRESS: In-Store Advertising with Digital Signage
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Marketing"
DOI: 10.1177/00222429251351578
Abstract: Digital signage at the point of sale is emerging as a significant revenue source for retailers and a growing advertising platform for manufacturing brands. Yet, empirical research on its effectiveness remains limited. This study leverages… read more here.
Keywords: signage; digital signage; store advertising; advertising digital ... See more keywords
A Low-Cost Open-Source Architecture for a Digital Signage Emergency Evacuation System for Cruise Ships, Based on IoT and LTE/4G Technologies
Sign Up to like & getrecommendations! Published in 2022 at "Future Internet"
DOI: 10.3390/fi14120366
Abstract: During a ship evacuation, many people panic as they do not know the direction that leads to the emergency muster station. Moreover, sometimes passengers get crowded in corridors or stairs, so they cannot save their… read more here.
Keywords: system; architecture; evacuation; digital signage ... See more keywords