Integrating SMEs market and technology orientation: an exploration of digital technological opportunism, agility, future focus and performance
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DOI: 10.1108/imr-03-2024-0073
Abstract: PurposeDrawing on the resource-based and dynamic capabilities framework, the study examines the influence of market and technology orientation on digital technological opportunism to understand SMEs' future focus and organizational performance given the digital transformation landscape… read more here.
Keywords: technology orientation; digital technological; market technology; future focus ... See more keywords