A Study on the Willingness and Factors Influencing the Digital Upgrade of Rural E-Commerce
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DOI: 10.3390/bs13020095
Abstract: The current problems of the low digital upgrading of rural e-commerce, single marketing method and high homogeneous competition will seriously hinder the development of rural e-commerce and rural revitalization. Therefore, finding how to guide the… read more here.
Keywords: commerce; digital upgrading; influencing factors; willingness ... See more keywords