Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future
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DOI: 10.1016/j.indmarman.2019.11.019
Abstract: Abstract While the use of data in business-to-business marketing is not a new phenomenon, the digitization and digitalization of business-to-business firms' business models have recently attracted a great deal of attention. With the aim of… read more here.
Keywords: digitization capability; digitization; business; digitalization business ... See more keywords