Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy
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DOI: 10.1016/j.hrmr.2019.04.002
Abstract: Abstract The digital age calls for digital HRM approaches, as the “digitized” workforce confronts companies with changing requirements regarding their human resource practices. Most importantly, companies need to build strong employer brands to attract, motivate,… read more here.
Keywords: digitized economy; employer; employer branding; gamifying employer ... See more keywords
Working in the digitized economy: HRM theory & practice
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DOI: 10.1016/j.hrmr.2020.100762
Abstract: Abstract In our introduction to this special issue on the gig economy, we provide some context to how and why this phenomenon should be studied, with a particular emphasis on Human Resource Management. We then… read more here.
Keywords: hrm theory; economy hrm; digitized economy; theory practice ... See more keywords