Bridging the knowledge gap of memorable dining experience at Michelin-starred restaurants: insights from a new two-dimensional strategic matrix
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DOI: 10.1108/bfj-12-2023-1066
Abstract: PurposeThis study integrated the service gap of the PZB model, hidden importance and Taguchi’s quality engineering to develop a new two-dimensional strategic matrix, the Hidden Importance and Relative Quality Performance (HI-RQP) model. The HI-RQP model… read more here.
Keywords: new two; two dimensional; strategic matrix; dimensional strategic ... See more keywords