Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering
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DOI: 10.1016/j.jretconser.2019.06.010
Abstract: The online-to-offline (O2O) food delivery market is booming worldwide in recent years. Yet, what factors influence diners' O2O food ordering behaviors are still not well understood. Adopting the elaboration likelihood model, this study examined how… read more here.
Keywords: information cues; online offline; restaurant; food ... See more keywords