CONGREGATIONS AS CONSUMERS: USING MARKETING RESEARCH TO STUDY CHURCH ATTENDANCE MOTIVATIONS IN THE DIOCESE OF BANDUNG INDONESIA
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DOI: 10.25170/jebi.v2i2.24
Abstract: This study to applied techniques more commonly associated with the churchgoing orientation religious and church marketing mix. Data were collected using questionnaires filled out by 924 respondent who attendance in the Church of Diocese of… read more here.
Keywords: marketing mix; attendance; diocese bandung; church marketing ... See more keywords