LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning
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DOI: 10.1016/j.intmar.2020.07.002
Abstract: Abstract In predictive modeling, firms often deal with high-dimensional data that span multiple channels, websites, demographics, purchase types, and product categories. Traditional customer response models rely heavily on feature engineering, and their performance depends on… read more here.
Keywords: feature engineering; direct marketing; marketing; response models ... See more keywords
“You Can’t Catch ‘Em and Sell ‘Em”: Perceptions of Obstacles to Direct Marketing among Georgia Fishers
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DOI: 10.17730/1938-3525-80.2.162
Abstract: Direct marketing of seafood is a promising avenue for seafood sales in the United States, utilizing local foods venues such as farmers markets and Community Supported Fisheries (CSFs). While interest in locally sourced seafood among… read more here.
Keywords: obstacles direct; direct marketing; catch sell; seafood ... See more keywords
Direct Marketing Experiences Among Individuals With Current and Lifetime Gambling Disorder
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DOI: 10.3389/fpsyg.2020.01957
Abstract: Gambling providers use varied and complex marketing techniques, including marketing that targets the individual directly. Previous research indicates that individuals with gambling disorder are disproportionately influenced by gambling marketing, however, very few studies have examined… read more here.
Keywords: direct marketing; gambling disorder; current lifetime; among individuals ... See more keywords