How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness
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DOI: 10.1093/jcr/ucaa063
Abstract: A model’s eyes are a powerful and ubiquitous visual feature in virtually any advertisement depicting a person. But does where the ad model’s eyes look matter? Integrating insights from social psychology and performance and visual… read more here.
Keywords: direction advertising; gaze direction; gaze; study ... See more keywords