New frontiers and future directions in interactive marketing: Inaugural Editorial
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DOI: 10.1108/jrim-03-2021-270
Abstract: Introduction Since interactive marketing evolved from a traditional form of direct marketing and e-commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the fastest developing business field with mobile applications and… read more here.
Keywords: future directions; marketing; directions interactive; new frontiers ... See more keywords