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Published in 2024 at "Journal of Marketing Research"
DOI: 10.1177/00222437241309310
Abstract: People with disabilities constitute 16% of the global population but seldom appear in fashion marketing communications. The limited campaigns featuring models with disabilities elicit mixed responses from consumers, and the extant literature also makes contradictory…
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Keywords:
marketing;
marketing effectiveness;
disability representation;
fashion marketing ... See more keywords
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Published in 2024 at "Journal of Pediatric Rehabilitation Medicine"
DOI: 10.3233/prm-240013
Abstract: Individuals with disabilities comprise approximately 13% of the overall population. This editorial explores recent events that may involve ableism. The recent COVID pandemic created a rapid need and pressure to develop ventilator allotment policies. Many…
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Keywords:
representation;
medical delivery;
disability representation;
delivery without ... See more keywords