Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
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DOI: 10.1080/02650487.2019.1585649
Abstract: Abstract Incorporating the theory of limited cognitive capacity and persuasion knowledge model, this article examines the interaction effect between cognitive load and disclosure language on the activation of persuasion knowledge and perceived manipulativeness of native… read more here.
Keywords: persuasion knowledge; cognitive load; advertising; native advertising ... See more keywords