Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
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DOI: 10.1080/02650487.2020.1807229
Abstract: Abstract Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer… read more here.
Keywords: disclosure message; disclosure; consumers trust; effects different ... See more keywords