Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude
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DOI: 10.1016/j.jbusres.2020.07.028
Abstract: Abstract Despite frequent calls for research from policy makers and scholars, the effect of the prior disclosure of product placement has yet to be confirmed. A preliminary analysis of eight weeks of prime-time television programs… read more here.
Keywords: disclosure product; disclosure; brand; product placement ... See more keywords