Disconfirmation of Taste as a Measure of Trust in Brands: An Experimental Study on Mineral Water
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DOI: 10.3390/foods11091276
Abstract: The underlying factors of the purchase decision process of bottled mineral water have been a less studied area. The typically related attributes of consumer judgement in the case of low involvement can vary widely, ranging… read more here.
Keywords: disconfirmation; methodology; taste; trust ... See more keywords