When does the discount look more attractive: neural correlates of discount framing effect in the purchase of bundles
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DOI: 10.1097/wnr.0000000000001265
Abstract: Bundling, as a common selling strategy, is often used along with a price discount. However, relatively little is known about the neural correlates of discount framing effect in the bundling context. In the current study,… read more here.
Keywords: neural correlates; discount framing; purchase; framing effect ... See more keywords