The effects of different, discrete positive emotions on electronic word-of-mouth
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DOI: 10.1016/j.jretconser.2018.05.006
Abstract: Abstract Prior research has suggested that positive emotions typically leverage the spreading of electronic word-of-mouth (EWOM). However, different, discrete positive emotions cannot be expected to lead to similar outcomes. Thus, the current research aims to… read more here.
Keywords: different discrete; electronic word; research; discrete positive ... See more keywords